SEO Copywriting strengths
One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms (see below). SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practioners of search engine optimization copywriting, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.
SEO Copywriting weaknesses
- Competitive search terms
The technique only works for search terms that are not particularly competitive. Competitive search terms are those where many people are trying very hard to gain the top rankings for their sites. Casino, sex, insurance, health and hotels sites are among the most competitive, and there are many other topics where people fight for rankings. For medium to highly competitive search terms, other, more vigorous, methods are needed.