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A key phrase is a group of keywords which appear in the content of a site page and describe the main point of a page.Tthe search engines list the results according key phrase in the pages.Therefore, it is vital that the targeted search terms appear as key phrases in the web site copy with the appropriate weighting so that its algorithm will find the page in a suitable match. A good SEO expert will have experience in ensuring the copy of the page is optimized for the targeted search terms while still providing useful information for the user.
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