An "organic" search engine listing is a free listing of thousands of sites, usually found by a search engine's spider and then ranked by relevancy according to the search engine's methodology. In contrast, a paid listing is ranked according to how much money an advertiser is willing to spending.
A website's ranking position in the Organic Search Engine results, also referred to as 'Natural Search' results, is determined by the search engine algorithm. This is the process that determines how websites are ranked when a user input search terms. There are all kinds of different search engine algorithms, factors that may influence your sites' organic search position include:
- Website's structure.
- Web pages' content .
- The link popularity of the website.
- The traffic of the website.
- How often the content is updated?